Two ways to see more live entertainment
Seat fillers and ticket platforms
They're not rivals — they're a partnership. Here's how private seat-filling membership works alongside the ticket platforms you already use to fill your calendar with live entertainment.
Membership from £5 a year — or £12.99 for life
The ticketing world has never been richer. Official venue box offices, primary ticketing platforms, resale marketplaces and price-comparison apps each make it easier to find and book live entertainment. Seat filling adds one more layer — a private, members-only route to unsold seats that venues would rather see filled than left empty.
It's a genuinely complementary relationship. For the shows you plan ahead, your usual platforms are perfect. For spontaneous nights out, hidden gems and shows that are sold out everywhere else, seat-filling membership opens a second door — and together they mean you'll never run out of reasons to go out.
01 — Where seat filling fits
A bigger ticketing world than ever
Each way of buying tickets has its own strengths, and the smartest live-entertainment fans use several in combination. Seat filling slots neatly into that mix: it doesn't compete with any of them, because the seats it offers — unsold, close to curtain-up, released privately — mostly never reach the public platforms at all.
- Official venue and box office websites — the direct source for a producer's own tickets
- Primary ticketing platforms — large-scale sites selling on behalf of venues and promoters
- Reputable resale marketplaces — a route to sold-out events
- Price-comparison and discovery apps — handy for finding the best value across sellers
- And seat filling — a private club that quietly fills seats the public platforms couldn't
02 — A simple rule of thumb
When to use which
Planning ahead for a specific show, a birthday treat or a must-see tour? Your favourite ticket platform — wherever you normally book — is the right tool, and being a member doesn't change that.
Flexible on the night, curious to try something new, or eyeing a show that's sold out at the box office? That's seat-filling territory. Members get same-day and short-notice releases by email or text, with complimentary tickets and a small admin fee, so an empty evening can become a spontaneous night at the theatre.
Why everyone in the chain benefits
Seat filling exists to support live entertainment, not to undercut it. A full house means better acoustics, a warmer atmosphere for performers, and fuller bars and foyers for the venue. Strong audiences generate the word of mouth that sells future tickets through every platform in the ecosystem.
That's why producers, venues and ticketing partners alike welcome discreet seat-filling clubs: everyone in the chain — from the box office to the primary platform to the audience member — benefits when the show goes on to a packed house.
Three simple tiers, no hidden fees
Start free, then unlock full seat-filling access. Once you're a paid member, most tickets are complimentary — you only pay a nominal admin fee per booking to cover the service's running costs.
Admit One
Free
£0to get you started
- Exclusive member offers
- Member competitions
- West End discounts with MyDayOut
Admit One
Annual Membership
£5per year
- Full access to member events
- Complimentary & discounted tickets
- Exclusive member offers & competitions
- West End discounts with MyDayOut
- MBO Bank to add funds
Admit One
Lifetime Membership
£12.99one-off payment
- Everything in Annual
- Membership for life — never renew again
- One payment, lifelong access
Free to join — pick a tier whenever you're ready.
Why members love it
01
A perfect complement
Keep using the ticket websites, box offices and apps you already love for planned trips — seat filling adds spontaneous, complimentary access on top.
02
One membership, every genre
A single £5 annual membership unlocks complimentary seats across theatre, comedy, concerts, film, family shows and more.
03
Access beyond public listings
Many seat-filling releases arrive for shows that are completely sold out on public ticketing platforms — a second, private way in.
2011
Established
600+
Producers & venues supported
42,000+
Events delivered to members
£5
Membership from, per year
Members
Don't just take our word for it…
"The affordability means we have been to shows we might not normally have been to and have never been disappointed!"
— Barbara
"An excellent, efficient service for theatre and music lovers — tickets often available close to the performance date."
— Don
"Really straightforward to book and I have always had great seats. Highly recommended."
— Hilary
"Living in London, it's so convenient for last-minute, enjoyable theatre experiences."
— Susan
FAQ
Common questions, answered
Keep exploring
More member guides
London's discreet seat-filling club since 2011
Fill the seat. Feel the show.
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Read the guideOffers are provided by individual members or businesses within the community. My Box Office does not guarantee the availability, quality, pricing or terms of individual offers. Members should contact the offer provider directly and make their own decisions before purchasing.
Membership from £5
Two ways to see more — for less
Join My Box Office and keep enjoying everything the ticketing world has to offer — with a private seat-filling membership adding complimentary nights out on top.